The integration between the game and toys consisted of a personal computer game that worked together with collectible figures that represent characters in the game. The product was exhibited by Mattel in February 2007 at the American International Toy Fair, designed by Radica Games, and the game software was developed by Arkadium. It began in August 2007 and was discontinued in January, 2010. Funkeys was a personal computer game and collectible figure set created by Mattel.
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